Published on February 16th, 2015 | by Sian Bakke


Iconic Advertisements

In the COLE Magazine office, we are crazy about fashion and spend most of our lives immersed in editorials, creative beauty and of course advertising campaigns. Some of the greatest fashion artwork can be seen in the pages of magazines, not as editorials or high fashion submissions but as iconic advertisements. Some campaigns are so stunning and eye catching that they become iconic. Others shock, causing hushed whispers and loud protests at the scandalous campaigns. The campaign image becomes so closely associated with the brand that it almost becomes the brand itself. When we need a little inspiration we just take a look at some of the defining advertisements of the 80´s and 90´s. Here are a few of our favourites.


Brooke Shields caused scandal by using sex to sell. If only her Calvins COULD talk for Calvin Klein jeans (1981)

levis 501 boys shrink to fit denim nick kamen 1985

The Levis 501 advert for boys shrink to fit denim that Nick Kamen set pulses racing in by stripping off in a laundrette (1985)

brad pitt levis 1991

Fresh from prison and lost in a desert Brad Pitt wasted no time in posing up a storm in this Levis Advert. This advert launched Pitt into the public eye as the pin up for a generation (1991)

kate moss mark wahlberg calvin klein 1992

Kate Moss and Mark Wahlberg got up close and personal causing scandal which may have been more to do with Moss´s wild partying rather than the Calvin Klein Campaign (1992)


Eva Herzigova´s assests shouted “Hello Boys” from magazines to billboards and became one of the most iconic and memorable advertisements of the 90´s (1994)


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